Hi, hello. 

My name is Sasha Santillan and I do all things retail. I mainly stick with local companies, but I've definitely dabbled in corporate. I'm based in Kansas City, Missouri 

 

All

things retail!

Hey, Hi, Hello! 

I'm Sasha Santillan and I love retail. I've been in the game since I was 16, so let me tell you all about it. 

keep it movin'

Skills & Things:

E-Commerce

Shopify, Squarespace, Wix, something else? You betcha! I'll figure it out and we'll get you sellin' in no time.

Logistics

Need to get your ship together? I can help! Weights, USPS, UPS, FedEx, DHL, International? Let's do it!

Merchandising

This one is probably my favorite. If you like retail, it's probably yours too. I can help with build outs, window displays & floor layouts.

Inventory

Stock room organization? Process and procedures? How about a manual to make sure we establish guidelines? I've got spreadsheets for days! 

Barcodes/UPC

Are you trying to elevate your store/brand and need to make the UPC plunge? I can help! I can also help integrate it in your POS system. We'll get these barcodes on those hang tags, etc.

Content Creation

I can help style shoots, write copy, and develop your vision. Whether it be for instagram or a catalog, big budget or pennies; we'll make beautiful content to help you tell your story.

SEO

Wanna up your organic ranking? Need help with keywords, alt tags, product descriptions, etc? I can help translate the experience into a productive conversation.

Buying

Do you need help forecasting? Or want to change up your purchasing decisions? Maybe pick up some new brands/companies? Having issues with profitability? I'm happy to help!

 

Work Experience:

Seen Merchandising

2017 - Now

Project Manager + E-Commerce

I managed the fulfillment and e-commerce department that shipped over 6,000 products for more than 150 regional and national brands/stores. To do so, I developed efficiency processes for the department and warehouse. I supervised the product photography and helped develop a social media presence and strategy. I would also create stores on Shopify for multiple web-stores, both internally and externally. Monthly, after the shipping cycle was completed, I would bill each customer/company based on the billing formula I established.
• Reorganized the fulfillment warehouse
  - Connected an inventory software to aid stock issues (for non-Shopify stores)
  - Developed/maintained SKU system
  - Constructed proper labeling system
• Supervised fulfillment department
  - Created department processes & manuals
  - Streamlined billing & payouts
• Helped to scale growing business structure
  - Created department profitability models
  - Ensured proper mark ups on services
• Brand asset creation
  - Conceptualized e-commerce stores: had designers create graphics, instructed photography & curated layouts
• Shipping - Rate Shopping
  - Worked with USPS, UPS & Globegistics to form better rates for the company and the customer both domestically and internationally

Charlie Hustle

2015 - 2017

Director of Merchandising

I maintained product inventory by managing all accounts for department stores, specialty stores, retail locations and e-commerce. I was responsible for translating the customer experience and revenue objectives into effective retail strategies that differentiate the Charlie Hustle brand and drive consumer interest. In doing so, I managed our vendor relationships to ensure our products were up to brand standard. I helped scale the wholesale department by seeking, reviewing and managing B2B customers.

• Identify, open and manage wholesale accounts
  - Managed B2B website - NuOrder
  - Developed sales pitches & travelled to execute them
• Support creative team on photo-shoot & market preparation
• Manage/assist in distributing press packets & brand assets
  - Create B2B sales catalogs for seasonal & annual releases
• Develop/oversee fulfillment systems

The Bunker

2010 - 2016

Buyer + E-Commerce Manager

Maintained a website of over 5,000 products consisting of SEO rich descriptions, individualized UPC's, hyperlinks, videos + photography. Developed marketing network for BunkerOnline.com that stretched across multiple platforms. Travelled to multiple trade shows each year, forecasted and bought for all departments.

Education:

University of Missouri-Kansas City
Bachelor's of Arts:
Art History
Studio Art
 

Let's chat!

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© 2019 by Sasha Santillan